Hi, I'm Ayush Dogra —
AI Full-Stack Engineer
AI Agents & Automation
India-based web developer and software engineer building React, Next.js, AI, and conversion-focused products. 5+ years across enterprise platforms (3M / Cognizant), experimentation-driven product teams, and client work — with 100+ A/B experiments shipped and conversion improvements of up to 22%.
Impact in numbers
About me
After graduating with a Bachelor's of Technology in Information Technology, I began my professional journey in web development. Over the past 5 years I have worked inside major enterprises like Cognizant and 3M, in fast-paced experimentation environments like OptiPhoenix Xperts, and as a freelance developer shipping client products end to end.
My work sits where AI agents meet production-grade product engineering. I build reusable React and Next.js systems with TypeScript, Node.js and MySQL behind them, wire them into REST APIs, and keep them fast. The numbers follow: a 120% improvement in page load times on an enterprise portal, a 150% performance gain on an NGO donation platform, a 35% lift in page speed scores across client builds, and conversion improvements of up to 22% through conversion rate optimization (CRO) and data-driven A/B testing.
I am passionate about closing the gap between beautiful UI/UX and engineering that holds up under real traffic — and about using AI to remove the boring parts of that work. I thrive in collaborative Agile teams and am actively seeking frontend or full-stack roles where I can grow technically for the long term and ship high-impact experiences.
AI in the delivery loop
I build agents that remove manual steps — experiment setup, design-to-code, repo scaffolding — instead of just using AI in the editor.
Interfaces that convert
Conversion-focused UI, design systems and accessibility, backed by A/B data rather than opinion.
Enterprise-grade delivery
From 3M's internal card-request portal to NGO donation flows — performance, SEO and accessibility treated as core features.
AI & Automation
I don't just use AI in the editor — I build AI systems into the delivery pipeline. These agents I built at OptiPhoenix Xperts remove manual steps from experimentation, design handoff, and project setup.
Experiment Creation Agent
Engineered an AI agent on top of Convert MCP that automates end-to-end A/B experiment creation — from hypothesis and variant setup through to launch. Setup time dropped significantly and the agent was adopted across the team.
Adopted team-wide
- AI Agents
- Convert MCP
- Automation
- A/B Testing
Figma-to-Code Pipeline
Built a Figma MCP-powered agent that reads design files and auto-generates experiment-ready HTML/CSS. Manual handoff steps disappeared and design-to-dev friction was cut to near zero.
Handoff friction removed
- Figma MCP
- Design-to-Code
- HTML/CSS
- Automation
Repo Scaffolding Agent
Developed an AI-driven repository scaffolding agent that generates the standard project setup for every new A/B experiment — standardising structure and accelerating onboarding for the whole team.
Faster onboarding, consistent structure
- AI Agents
- Repo Automation
- Developer Experience
- Next.js
Selected work
Products, platforms and AI tooling I have designed, built and shipped.
OptiPhoenix Xperts
AI Experimentation Suite
An internal AI toolkit that sits inside the delivery pipeline and turns experiment briefs and Figma files into production-ready code. Three agents work together: Convert MCP for end-to-end experiment creation, a Figma MCP pipeline for design-to-code, and an AI-driven scaffolding agent for repo setup.
- 3 AI agents running in the team's workflow
- 100+ A/B experiments shipped on top of it
- Up to 22% conversion improvement
- AI Agents
- MCP
- Next.js
- TypeScript
- Node.js
- MySQL
Cognizant Technology Solutions
3M GCCR Portal
The internal 3M Global Credit Card Request portal — a multi-role request workflow for FoodCard, Entry Card and other internal card types. Rebuilt on modern React with Redux, static content caching and indexed DB queries to cut card-approval clicks and keep every role moving quickly.
- 120% improvement in page load times
- Redux + React rebuild of a legacy codebase
- Admin, Manager and Employee flows
- React
- Bootstrap
- Redux
- REST API
- MySQL
The Earth Saviours Foundation
TESF NGO Website
End-to-end design and build for an NGO donation platform: UI/UX ownership, SSR for SEO, Razorpay donation flows and a dynamic cached image gallery. The rebuild delivered a 150% performance gain over the previous site and lifted organic traffic and donation success.
- 150% performance gain over the old site
- Razorpay donation flow, end to end
- SSR + dynamic cached gallery for SEO
- Next.js
- Tailwind
- Razorpay
- SSR
- SEO
- UI/UX
Freelance Client
LevelAid Marketing Site
Full UI/UX design and frontend build for a digital marketing agency — React and Tailwind from wireframe to launch. Rebuilt for speed and conversion, with faster load times and noticeably higher lead conversion after go-live.
- Owned UI/UX and frontend end to end
- Faster load times post-launch
- Higher lead conversion rates
- React
- Tailwind CSS
- UI/UX
- Responsive
Personal Project
Food Ordering App
An e-commerce-style food ordering app built on live restaurant data from the Swiggy API — smooth routing, reusable components and a fully responsive interface, with reusable component architecture and client-side state management throughout.
- Live restaurant data via Swiggy API
- Reusable component architecture
- Fully responsive routing & UI
- React
- Tailwind
- Swiggy API
- React Router
- Redux
What I work with
The stack I ship with — from AI agents and APIs to the interface layer.
Frontend
- JavaScript
- TypeScript
- React
- Next.js
- Redux
- Zustand
- Context API
- React Router
- Tailwind CSS
- Material UI
- Bootstrap
- HTML5
- CSS3
Backend & Data
- Node.js
- RESTful APIs
- SQL (MySQL)
- .NET
- MVC Architecture
- Razorpay Payments
- SSR & Caching
AI & Automation
- AI Agents
- Model Context Protocol (MCP)
- Convert MCP
- Figma MCP
- Agentic Workflows
- Design-to-Code Pipelines
- Repo Scaffolding
Tools & Platforms
- Git
- GitHub
- Figma
- Webpack
- Babel
- Jira
- AWS
- VS Code
- Visual Studio
Practices
- Agile
- Scrum
- UI/UX Principles
- Responsive Design
- Performance Optimization
- Accessibility
- SEO & SSR
- Cross-browser QA
- Code Reviews
My experience
Five years across enterprise platforms, experimentation-driven product teams and client work — from requirement to shipped, measured result.
Frontend Developer
OptiPhoenix Xperts · Remote, IN
- Engineered an AI agent using Convert MCP to automate end-to-end A/B experiment creation, reducing setup time significantly — adopted across the team.
- Built a Figma-to-code pipeline using a Figma MCP-powered agent that auto-generated experiment-ready HTML/CSS directly from design files, cutting design-to-dev handoff friction.
- Developed an AI-driven repo scaffolding agent that automated project setup for new A/B experiments, standardizing structure and accelerating team onboarding.
- Led 100+ A/B experiments for high-traffic e-commerce clients, driving conversion improvements of up to 22% across core user journeys.
- Built and maintained responsive, conversion-focused user interfaces using HTML, CSS, and JavaScript within an experimentation-driven environment.
- Developed reusable and scalable frontend components in React.js, leveraging Redux, Zustand, and Context API for predictable state management.
- Shipped production features using Next.js and Node.js, integrating successful A/B variants into stable, long-lived codebases along with MySQL.
- Collaborated closely with product, design, and analytics teams in Agile workflows to translate business goals into measurable UX improvements.
- Improved frontend performance, accessibility, and responsive behavior, ensuring consistent experiences across devices and browsers.
- React
- Next.js
- Node.js
- TypeScript
- Redux
- Zustand
- MySQL
- AI Agents
- MCP
Freelance Web Developer
Freelance · Remote, IN
- Designed and developed the official website for The Earth Saviours Foundation (NGO) using Next.js and Tailwind CSS. Owned UI/UX end-to-end, implemented SSR for SEO, and integrated Razorpay for donations — improving organic traffic and donation success rate.
- Delivered full UI/UX design and frontend build for LevelAid, a digital marketing agency. Built with React.js and Tailwind CSS, the site saw faster load times and higher lead conversion rates post-launch.
- Contributed to commercial sites like convendum.se, forstepstyle.com, hermanson.com, brightbid.com, and lakritsroten.se — improving UI responsiveness, reducing bounce rates, and enhancing performance through optimized frontend implementations.
- Optimized backend services with .NET and MySQL to keep front-end experiences fast and reliable.
- Next.js
- React
- Tailwind CSS
- Razorpay
- SSR
- .NET
- MySQL
- UI/UX
Jr. Software Engineer
Cognizant Technology Solutions · Gurugram, IN
- Worked with multiple 3M teams, including the GCCR (Global Credit Card Request) project — developed a portal to manage FoodCard, Entry Card, and other internal request flows.
- Refactored legacy codebase to align with the latest React version, adopting modern patterns and improving maintainability.
- Implemented performance optimizations during migration, leading to a 120% improvement in page load times and significantly smoother UX.
- Collaborated with design teams to revamp the interface, delivering a clean, responsive, and performance-optimized UI using React and Redux.
- Partnered with QA to ensure cross-browser compatibility and reduce regression issues across the updated portal.
- Performed regular code reviews, enforced best practices, and actively contributed to sprint planning, grooming, and team discussions in Agile workflows.
- Worked on feature enhancements and bug fixes post-migration, ensuring functional stability and client satisfaction.
- React
- Redux
- Bootstrap
- REST APIs
- SQL
- Agile
- Cross-browser QA
Associate Web Developer
TrueInfosystems · Solan, IN
- Led end-to-end delivery of 3 web development projects — from requirement gathering, client communications, and UX/UI design to development and deployment — ensuring on-time delivery and client satisfaction.
- Designed and developed responsive, SEO-optimized web applications using React, HTML, CSS, and JavaScript, resulting in an average 35% increase in page speed scores and enhanced mobile usability.
- Redesigned legacy websites with modern, intuitive UI/UX tailored to business needs — leading to improved user engagement and reduced bounce rates.
- Integrated Redux for scalable state management and optimized performance using Webpack and Babel, enhancing loading times and runtime efficiency.
- Worked directly with clients to understand project goals and iterated quickly on feedback, boosting overall client retention and satisfaction.
- Maintained clean codebase with GitHub, handled version control, and resolved merge conflicts while collaborating effectively with cross-functional teams.
- React
- Redux
- Webpack
- Babel
- HTML/CSS
- SEO
- Git
Bachelor's of Technology, Information Technology
University Institute of Information Technology, H.P.U. Shimla · Shimla, IN
Bachelor's of Technology degree in Information Technology — the foundation for a career in software engineering.
- Information Technology
- Data Structures
- Databases
- Web Technologies
Senior Secondary School
St. Mary's Convent School · Kasauli, IN
Senior Secondary School education.
- Senior Secondary
Let's build something
I'm open to frontend and full-stack roles where AI tooling and measurable UX outcomes matter.
If you're hiring, or you have a product that needs shipping faster and smarter, drop me a line — I reply to every message.
Contact me
Have a role, a product or an experiment that needs shipping? Reach out directly at ayushdogra1202@gmail.com or through this form — I reply to every message.